Business Guide

online-marketing

Digital Marketing: whom should I entrust it to and what can I expect in return?

The internet is still a toddler. And digital marketing, which was born to take advantage of opportunities that exist for every business on the internet, is still an infant. This is the basis of the problem. Entrepreneurs do not yet know exactly what and how they can  gain from their digital presence. On the …

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crm

Customer Relationship Management (CRM)

Article by KEMEL member Dimitris Paximadis Customer Relationship Management (CRM) Today everyone is talking about Customer Oriented Marketing and Customer Relationship Management but few apply it correctly despite the fact that it is the only way to increase a company’s profits. The CRM Definition Customer Relationship Management is a Marketing approach that enables businesses to …

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covid19-praksis

Covid – 19: How to weather the storm – What should I change in my business and what not

. The COVID-19 pandemic is a major challenge, with consequences for the health of citizens, the health system and the country’s economy. The last few months have been very difficult for most businesses in the country and our analysts are preparing for an even more difficult winter. So what does the entrepreneur have to do …

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