Many businesses wonder whether it makes sense to run ads on TikTok. The quick answer is “probably, yes”. However, there is a question which usually remains unaddressed: are they ready to go on TikTok? The quick answer is “unually, no”. TikTok is not just another placement in a new medium. It requires a new advertising …
TikTok ADS: SHOULD YOU CONSIDER THEM AS PART OF YOUR BUSINESS GROWTH STRATEGY? Read More »
The internet is still a toddler. And digital marketing, which was born to take advantage of opportunities that exist for every business on the internet, is still an infant. This is the basis of the problem. Entrepreneurs do not yet know exactly what and how they can gain from their digital presence. On the …
Digital Marketing: whom should I entrust it to and what can I expect in return? Read More »
The cruel truth is that entrepreneurship does not suit all people. To be successful in business, one must have specific, basic, personal skills and characteristics. Successful entrepreneurs may be quite different (how much can Steve Jobs look like Richard Branson?) but there are certain characteristics that they have in common. The road to entrepreneurship is …
Article by KEMEL member Dimitris Paximadis Customer Relationship Management (CRM) Today everyone is talking about Customer Oriented Marketing and Customer Relationship Management but few apply it correctly despite the fact that it is the only way to increase a company’s profits. The CRM Definition Customer Relationship Management is a Marketing approach that enables businesses to …
By Dimitris Paximadis, member of KEMEL The USP and the brand image Advertising, as the main means of communication, has gone through many characteristic stages in the last decades. In the 1950s, advertising had to communicate the only selling proposition, the USP (Unique Selling Proposition), which differentiated the product from the competition, even if it …
Creating a marketing and sales plan Creating a successful marketing strategy, looking for opportunities to sell products and services as well as effective communication with current and future customers is a demanding task. If you are wondering if there are ways to make the development of your marketing policy more effective, you should consider …
START – UPS AND SME FINANCING METHODS The most critical factor for a business is to choose the most suitable source of funding. Currently the available sources of funding are: Angel Investors Many start-ups use personal funds to prove to potential investors that they can get their first customers. Following this path …
By procrastination we mean the deliberate and unnecessary delay of a planned action, beyond the time required to produce the desired performance or successful completion. Simply put, procrastination is a person’s tendency to delay the start or completion of an important task to a point where it can lead to discomfort. The truth is that …
PROCRASTINATION: Reasons and ways of dealing with it Read More »
The first appearance of the technique of Storytelling dates from the first steps of humanity and historically it is the first attempt to orally deliver a story. Basic forms of narration were myths, with the main goal of conveying important events, glorifying a hero, or highlighting models of human behavior. As long as we remember …
. The COVID-19 pandemic is a major challenge, with consequences for the health of citizens, the health system and the country’s economy. The last few months have been very difficult for most businesses in the country and our analysts are preparing for an even more difficult winter. So what does the entrepreneur have to do …
Covid – 19: How to weather the storm – What should I change in my business and what not Read More »
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