The human mind is made to combine unlinked information and to make stories that give structure to that information. Nowadays, this mindset as well as the narration of stories has been established in business as a means of strengthening a brand, even as a means of marketing. The question is how one can build up such stories. In this seminar, we learn how to do it as well as the basic principles of how to do so efficiently and originally.

Α. Δαρλάση, Δημοσιογράφος, σεναριογράφος, σκηνοθέτρια

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