In modern marketing, content is gaining more and more ground in comparison with other tools. Now the internet and social media give the opportunity even to a small businessman to promote himself and compete on equal terms with multinationals. But this requires the production of correct and original content. In this seminar, we learn how we can produce meaningful content, both in text and image. Useful tools for image design and processing are described, and the concept of the infographic, which is a powerful weapon in transmitting information easily and pleasantly, is extensively analyzed.
Κ. Παράσχου, Program Manager, Praksis BCC