What is the difference between negotiating and haggling? What behavioral tactics should we follow in a negotiation and what are the most common mistakes we

The internet now comprises the largest and most effective means of promotion and advertising. Each and every one of us can launch whatever we wish

When the idea goes into the next stage and an official business is to be set up, there is a big gap. Should one open

In modern marketing, content is gaining more and more ground in comparison with other tools. Now the internet and social media give the opportunity even

The human mind is made to combine unlinked information and to make stories that give structure to that information. Nowadays, this mindset as well as

What is branding and what is not? How is a brand shaped and how is it made to stand out from the rest? In this

Are leaders born or made? What is the difference between a leader and a manager? Is it the leader who will make a business flourish,

The highest failure rate of start-ups is a result of the team who will implement the business idea. Setting up a strong team, when revenue

The main goal when starting a business is selling. The road is long until it the first deal is made but the entrepreneur must be

The business plan is the skeleton of a company. It is vital that it be written in an analytical and correct manner, that it be

Can one start his own company without having a large capital? The answer is yes, since the product or service he produces solves a serious

The Business Model Canvas is a business tool which is critical to starting a business. In this manner, the idea is printed on the paper,

The marketing plan is one of the most important elements in setting up a company. Determining the Unique Selling Point (USP), defining the target market,

Presenting your idea effectively is not always that easy. It takes a lot of practice and continuous strengthening of special skills. This seminar is divided

The next step has been taken! The company has been founded. However, tax and insurance obligations also begin on the first day. Also, before the

Pricing is a black spot for every new business. It depends on many factors, most of which are not easy to predict, and a wrong

When one makes a product, one of the main challenges he has to deal with is his correct costing. Especially in services, the level of

The areas that a business may be active in vary. Anyone can become an entrepreneur without Business Administration studies etc. But how can he manage