Hook on Chic

The fashion industry is on the verge of a major transformation.

While many everyday needs evolved in the 21st century (music, movies, travel, hotel rooms), our apparel has been left lagging behind. Overconsumption through the “fast fashion” model, has created new problems, such as clothing storage, waste of money, limited environmental resources, etc.

What is remarkable is that with the “sharing economy” movement, today’s users are looking for the products and services experience.

We believe that the next generation of fashion services should focus on the above problems and the “sharing economy” will have a significant impact on the field of fashion in the coming years.

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