What is branding and what is not? How is a brand shaped and how is it made to stand out from the rest? In this seminar we learn the basic values that a brand and its ambassadors must follow in order to establish itself on the market and become known with a positive impact. Also, typical examples and case studies are provided to help participants familiarize themselves with tools useful in building a strong and distinctive brand.
Κ. Σκουλά, Διευθύντρια Marketing, Oriflame
